How many of you have done a sales webinar and it flopped? I've been doing sales webinars since 2005 and I've had my share of stinkers. FUNNY SIDENOTE: In fact, there was a time that I was doing so many webinars that I actually fell asleep while … more
The Most Powerful Word In Copywriting
CopywritingAs a marketer who writes my own copy, there are a lot of words I use to spice up my messages. But there are a handful of words that just seem to always work to generate interest and get people's attention. The 10 Most Powerful Words According to … more
How This Speaker Had People Running To Buy His Stuff
Public SpeakingHow would you like to have a ton of people rushing to the back of the room to buy your products after your speech? I've seen it happen many times and it always amazes me. I used to think that the speaker had some type of "magic" or "golden touch," … more
David Frey Is a Scammer (A Case Study In Reputation Management)
BrandingA few weeks ago I was speaking with one of my friends, Peter Parks, on Facebook. Peter is a very successful affiliate marketer and a search engine ninja. I mentioned to Peter that when you type the name, "David Frey" into Google, the #1 listing … more
My Favorite Marketing Method
Content MarketingOver the years I've tried many different ways to drive traffic to my websites. I've tried... Search engine marketing Pay per click traffic Paid banner ads Viral video marketing ...and a host of other methods. Each method worked … more
This Is a True Story
CopywritingAbout six years ago we were really struggling in our marketing company. Financially we were doing well, but we had all kinds of operational errors. Especially in one area of our business...following up with people. I had a high school kid come in … more
My Embarrassing Confession
CopywritingI'm writing this while sitting in a hotel in Albany, NY. It's a beautiful little town. Last night we went down to Washington Park and watched my son play a pick up game of soccer. Today we're off to Palmyra, NY. My Embarrassing … more
The # 1 Marketing Tool. Period.
ConsultingBack in 2003, I started a coaching and consulting business in the pool and spa industry. Within just a few months, I had multiple clients and speaking requests in that industry. I was also generating a significant income selling information … more
The Secret to Writing Killer Headlines
CopywritingI'm off today to speak at a SendOutCards seminar in Dallas. But before I left I wanted to share a little copywriting tip with you. As you know, copywriting is one of THE most valuable skills you can possess as a marketer. And in the field of … more
My 3 Top Subject Lines Exposed!
CopywritingIf you do email marketing then you need to read this entire email! One of the absolute most critical elements in email marketing is your SUBJECT LINE! In fact, the reason you're reading this email right now is because either... (1) you always … more
My Top 3 Headline Writing Secrets Revealed
CopywritingWhen it comes to copywriting, headlines are SO IMPORTANT. Headlines are what catch people's attention and compel them to want to keep reading. So if you're going to do ANYTHING in the marketing world, you need to learn how to write compelling … more
The One Copywriting Secret that Trumps All
CopywritingAround 2003 I came out with a course called, "The Coaches and Consultants Marketing Bootcamp." The moment it hit the streets, it sold like WILDFIRE! I mean, I was selling over 1,000 courses a month! Serious! It was scortching hot. It even amazed … more
Follow This Million Dollar Copywriting Formula
CopywritingCopywriting is perhaps the most critical skill that you need to master to become a million dollar marketer. One of my most cherished skills is my ability to write compelling copy that makes people take action. Some people think coywriting is a … more
How to Turn No-Cost Coaching Calls Into Big Money
ConsultingIf you're a coach or consultant, you're probably tired of trading your time for dollars. Do you wish there was a simple, easy, fast way to do something once and get paid for it over and over again? Here's a very simple strategy that will allow you … more
2 Unusal Ways to Generate High Quality Leads
Lead GenerationNormally, when you hear about online lead generation, you think about buying traffic from Google Adwords or doing Search Engine Optimization and sending people to a landing page to get them to opt in. But lately, I've been testing new and … more
