Referral Marketing

Back in the early 2000's when I started my marketing business, I made a lot of trips to my local post office. Every time I went there I saw a little box that held a bunch of CD's. The box said, "Try AOL for FREE!" AOL was just starting out … more

Yesterday I did an interview with "The Blog Station" about how to get more referrals. After doing referral marketing for the past 15 years, I've determined that there are 5 KEY ELEMENTS to getting all the referrals you can handle. Here they … more

As you already know, I talk a lot about using referral systems in your business to automatically generate more referrals. But today I want to introduce you to a new and unusual referral system that you rarely hear about. It's called the "WOW" … more

You and I both know that referrals are the lifeblood of any small business. I could go on and on about how important referrals are, but you already know that. So I'm going to cut right to the chase and tell you how to explode your … more

I often get desperate emails from business owners telling me that they are in dire straits and that they need to get customers asap. If they don't, they'll have to close up shop. I hate getting those types of messages, but they seem to coming to … more

Last night my wife and son went to see an early screening of the new Harry Potter movie. Their screening started at 7:00PM and when they came out of the theatre, there were hundreds of people waiting to get into the official midnight screening of … more

I know that sounds kinda harsh, but let me explain. Word of Mouth is great WHEN it happens. In fact, it's the absolute best form of advertising. But for word-of-mouth to happen, too many variables need to take place. For example... 1. A … more

Have you ever had a friend tell you, "Have you seen [name of movie] yet? It was awesome! Ya gotta go see it!" Of course you have. How would you like to have customers that talked about YOUR BUSINESS like they talk about an awesome movie they … more