Direct Mail

Do you have a business that gets most of it's customers from your local area? If so, then you need to read every word of this article. Imagine being able to send not one, but THREE, 15 inch by 12 inch mailers to EVERYONE in a local area for … more

A couple of months ago the season for political campaigns were in full swing. The television and radio airwaves were full of political ads. I picked up the paper and there were even more ads. And it seemed that every billboard on the road was … more

Here's a typical conversation I hear often. PERSON: "What's the best way to market to my audience?" ME: "Well, email is awesome but you simply can't beat direct mail." PERSON: "Yeah, well...direct mail doesn't work for me." ME: … more

Today I want to let you in on a little known marketing tactic that I've been using for some time now with great success. Before I reveal it to you, let me state three very important TRUTHS. TRUTH # 1 Direct mail DOES work...and it can work … more