So, what is the most important day of your life?
Think about it.
What day, out of the 365 days in a year, do you feel the most appreciated, the most loved, the most cared about or the most remembered?
Looking at it another way, which day out of the year do you most feel like you SHOULD be appreciated, loved, cared about or remembered?
It’s Your Birthday!
It’s the one day of the year that is most special because on that day, people celebrate YOU.
And it’s the very day that people EXPECT to be recognized by others.
Sadly, too many of us often forget to recognize people on their birthdays.
For one reason or another, we don’t write people’s birth dates down or we simply don’t have a system for remembering the birthdays of important people in our lives.
This Spells Opportunity For You!
Because if you’re one of the very few people who are recognizing people’s birthdays, then YOU are the one they remember and appreciate.
There’s a great quote by Keith Ferrazzi, who wrote the book, “Never Eat Alone,” which says…
“My personal favorite pinging occasion remains birthdays, the neglected stepchild of life’s celebrated moments. … It is your day, and it has been since you were a kid. And even when you’re seventy years old, deep down inside, despite all your protestations, a little recognition of that seventy-year-old-life feels good even if you don’t get a big red wagon anymore. Don’t kid yourself — EVERYONE CARES ABOUT HIS OR HER BIRTHDAY.”
As Keith mentioned, one of the best opportunities to build upon the relationships you have with people is to celebrate their birthdays by sending them birthday cards.
You can call it a birthday card marketing program (even though it sounds a bit impersonal).
5 Tips For Celebrating People’s Birthdays
Here’s some tips on starting your birthday card marketing program.
Tip #1 - Always try to gather the birth dates of your customers, clients and patients. Ask for people’s birth date in your shopping cart.
If you have an offline business, just ask your customers for their birthday and let them know that you like to send birthday cards.
Tip #2 – If you don’t have your current customer’s birth dates you can find that information through online people search sites such as Intelius.com.
Tip #3 – Use a system to remind you 14 days before the person’s upcoming birthday. That will give you time to create the card, send it out and have it received.
Tip #4 – Use photos in your birthday cards. People love photos. It also makes your cards more personal. The more authentic and “real” the photo, the better.
Tip #5 – Try to use your own handwriting and your own personal signature in your birthday cards. Again, it will make it more personal.
Tip #6 – NEVER mix your birthday cards with business. By that I mean, don’t include a sales pitch in your cards. And for heavens sakes, don’t include your business card in your birthday card. Tacky!
Tip #7 – To make it even more special, you could record a personal video to wish them a happy birthday. You can also create a general happy birthday video to reuse in all your cards.
When you upload it to YouTube.com all you need to do take the YouTube video URL and put it in the card or create a QR code and paste that into the card.
Want to See Some Super Cool Birthday Cards?
These cards were all sent to me on my birthday from various friends.
They are NOT your every day normal birthday cards. These cards are AMAZING!
I’ve never thrown them away!
They were all created using this system. http://www.ILovetoSendOutCards.com.
If you want to make a real impression with your customers, clients and patients, start celebrating their birthdays.
When you do, they’ll fall in love with you and talk about you and your business to all their friends and family members.
Have a great day!
P.S. Click here if you like to discover the “90 Day Dazzle Referral System” that will literally blow away your new clients and customers and compel them to pick up the phone and begin referring your products and services to everyone they know.