One thing I learned very quickly as a consultant was that it was hard work!
Yes, it was hard creating and implementing solutions in businesses.
Every new business I consulted with I had to start from scratch and create a new and unique solution for.
There was no freedom in my business.
Then One Day Back In 2002, Everything Changed For Me.
I created a system for generating leads for mold remediators (a mold remediator is basically a construction company that took mold out of homes).
I tested, tweaked and fine tuned the system so much so that all I need to do was load up a file, push a button and everything just worked.
I sold the leads for quite a bit of money to local contractors.
Once that happened, I wondered why I had ever done actual consulting work.
Which leads me to my lesson on how to become the highest paid, least working consultant in your niche.
To accomplish that you need to…
Think “Systems” and “Programs”
A system or program is a process or tool that you create that, when implemented, will generate consistent results that you can sell to business owners.
For instance, in my case, back in 2002 I created an autodialing cold calling system that when turned on, would produce at least 15-20 super high quality local leads a day that I could sell for upwards of $100 a lead.
I could apply that exact same marketing system to a new locality very easily so it was scaleable.
All I needed to do was take my successful “template” and redeploy it over and over again.
So now, as a marketing consultant, I had a “black box” that I could implement for any mold remediation company in America.
You see, the real money in consulting is in creating a “black box” system that gets repeatable results that you can apply to a specific business and simply sell it to that type of business over and over again.
The Power of Subscription Billing
Now, instead of selling my solution once, I set up a subscription program in which people paid me on a monthly basis.
Every month I knew money was coming in the door come rain or shine. And I had a good idea of exactly how much money was going to come in the door every month.
That was a relief.
Each month my subscriptions would increase.
The current month subscriptions would be added to the previous month’s subscriptions and pretty soon I started to make a very good stream of money.
Instead of saving or spending that money of “stuff,” I reinvested it in advertising to grow the business.
It Became a Machine.
I hope you’re getting the picture here.
That business eventually dried up as insurance companies stopped paying for mold remediation in Texas.
But today, I still run the same model.
I consult with small business owners, sell them a subscription based “system,” and reinvest my profits into some form of marketing to grow the business.
You can find out more about my subscription program by attending a webinar that I do every day.
Because of this business model, today I’m one of the highest paid, least working small business consultants in America.
I vacation three months out of the year.
In fact, right this moment, I’m writing to your from the Mirage hotel in Las Vegas.
I’ve got my whole family here for a week of vacation and fun. All the while, my machine keeps running and making me money.
Gotta love it.
Hope this helps.