
One thing I learned very quickly as a consultant was that it was hard work!
Yes, it was hard creating and implementing solutions in businesses.
Every new business I consulted with I had to start from scratch and create a new and unique solution for.
There was no freedom in my business.
Then One Day Back In 2002, Everything Changed For Me.
I created a system for generating leads for mold remediators (a mold remediator is basically a construction company that took mold out of homes).
I tested, tweaked and fine tuned the system so much so that all I need to do was load up a file, push a button and everything just worked.
I sold the leads for quite a bit of money to local contractors.
Once that happened, I wondered why I had ever done actual consulting work.
Which leads me to my lesson on how to become the highest paid, least working consultant in your niche.
To accomplish that you need to…
Think “Systems” and “Programs”
Systems and programs will set you free and make you wealthy.
A system or program is a process or tool that you create that, when implemented, will generate consistent results that you can sell to business owners.
For instance, in my case, back in 2002 I created an autodialing cold calling system that when turned on, would produce at least 15-20 super high quality local leads a day that I could sell for upwards of $100 a lead.
I could apply that exact same marketing system to a new locality very easily so it was scaleable.
All I needed to do was take my successful “template” and redeploy it over and over again.
So now, as a marketing consultant, I had a “black box” that I could implement for any mold remediation company in America.
You see, the real money in consulting is in creating a “black box” system that gets repeatable results that you can apply to a specific business and simply sell it to that type of business over and over again.
The Power of Subscription Billing
Now, instead of selling my solution once, I set up a subscription program in which people paid me on a monthly basis.
Every month I knew money was coming in the door come rain or shine. And I had a good idea of exactly how much money was going to come in the door every month.
That was a relief.
Each month my subscriptions would increase.
The current month subscriptions would be added to the previous month’s subscriptions and pretty soon I started to make a very good stream of money.
Instead of saving or spending that money of “stuff,” I reinvested it in advertising to grow the business.
It Became a Machine.
I hope you’re getting the picture here.
That business eventually dried up as insurance companies stopped paying for mold remediation in Texas.
But today, I still run the same model.
I consult with small business owners, sell them a subscription based “system,” and reinvest my profits into some form of marketing to grow the business.
You can find out more about my subscription program by attending a webinar that I do every day.
http://www.UltimateReferralSystemWebinar.com
Because of this business model, today I’m one of the highest paid, least working small business consultants in America.
I vacation three months out of the year.
In fact, right this moment, I’m writing to your from the Mirage hotel in Las Vegas.
I’ve got my whole family here for a week of vacation and fun. All the while, my machine keeps running and making me money.
Gotta love it.
Hope this helps.
P.S. If you’d like to discover more about how to become a high paid consultant, check out these interviews.



















Sir Frey, you give young guys like me lots to aspire towards. I’ve recently started a high-end subscription model for monthly Social Media Management and it’s already working wonders — can’t wait to scale it up some more! Thanks again. – Rosh
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Twitter: David_Frey
says:
Excellent Rosh. You’ve accomplished so much, so fast, at such a young age. You’re a phenom!
Your next step is to turn your expertise or service into a subscription based software product that is evergreen as possible.
You’ve got an amazing future!
Thanks David — absolutely LOVING the idea of evergreen software for this! Hmmmmm..

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Thanks David,
Have you done a case study of this particular system before? Learning and adapting that model to other markets would be invaluable information for us:)
Matt Greener recently posted..Making Authorship Simple – How to setup Rel=Author in 3 Easy Steps
A case study on which particular system? What specifically are you referring to?
David Frey recently posted..How Barbara Corcoran Became a Filthy Rich Real Estate Mogul
Hi David,
I was referring to the black box mold remediation system that you speak of.
Matt Greener recently posted..Designing for Personality Types and Why You Should Care
Hey David,
I see that your sales system closes with a webinar push. For your webinar system, do you mind elaborating the objectives in the initial webinar sales pitch?
Jake
David
I really like what you say, as it isn’t just about recurring billing, which many talk about, but points out the value of it for ongoing fees for *systems* and *processes*. The idea of recurring billing isn’t new, but I think that I do sometimes need a slap along the side of the head reminding me of the importance of providing ongoing value and maintenance services to clients through systems and processes specifically they are provided.
Thanks!
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