Do you have a business that gets most of it’s customers from your local area?
If so, then you need to read every word of this article.
Imagine being able to send not one, but THREE, 15 inch by 12 inch mailers to EVERYONE in a local area for only $.17 cents.
Well, now YOU CAN.
It’s Called “Every Door Direct Mail.”
This is a new service being offered by the U.S. Postal Service as a way to help local small businesses who market to consumers in a tight geographic area.
For instance, if you’re a chiropractor, this service would be VERY helpful to you.
That statistic usually goes for…
2. Mortgage Brokers
3. Insurance Agents
7. Car washes
8. Auto repair shops
10. Hair stylists
11. Fitness centers
All these businesses could benefit from the new “Every Door Direct Mail” (EDDM) service.
Actually, there are two EDDM services.
There is a “Every Door Direct Mail – Retail” service and a non-retail service.
So What Is the Every Door Direct Mail Service?
Fact #1 – It’s the most cost effective option that the postal service offers for delivering mail to local consumers and businesses.
Fact # 2 – You’re allow to send up 5,000 mail pieces day.
Fact # 3 – You do NOT have to purchase a postage permit.
Fact # 4 – You can take your mailings to the front counter of the local post office and pay for them right there.
Fact # 5 – Your mailing will saturate every consumer within the area you select and if you’d like, it can also include delivery to businesses as well.
(You cannot just send to businesses. Your mailing must be to consumers first and then businesses as an additional option.)
NOTE: You can also select whether or not you want your mailing delivered to P.O. Boxes and Farm mail routes.
Fact # 7 – You can send standard mail flats, irregular parcels, periodicals, and bound printed flats.
Fact # 8 - You’ll need to include an Every Door Direct Mail form (PS Form 3587) with your mailing.
Fact # 9 - If you need to reach addresses in other cities or states, you can use Priority Mail® to ship your Every Door Direct Mail mailings to the Post Office in that area.
Just include your delivery instructions, documentation, and payment.
Fact # 10 – You need to prepare your mailers in bundles of up to 100 mailers. A “facing slip” must be placed on each bundle.
Fact # 11 – You can target consumers and businesses at the “carrier route” level, which gives you some very tight geographical targeting.
Fact # 12 – The U.S. Postal Service has a great online tool that can walk you through the process step-by-step and even help you print out the appropriate forms.
Fact # 13 – You can have a local printer do all the printing and direct mail bundling and paperwork for you.
Here’s a link to local printers that may provide Every Door Direct Mail services.
With Every Door Direct Mail, you can send anything from a quick sales announcement to an in-depth product story.
Plus you can include coupons, maps, menus, event calendars and more!
The 4 Step Process for Doing an Every Door Direct Mailing Campaign
STEP 1: Log in or Register for a Business Account
If you need help with this process, download the Every Door Direct Mail User Guide. PDF
STEP 2: Define Who You Want to Reach
Now you’re ready to start reaching customers.
The online tool helps you choose mailing routes by neighborhood, ZIP Code™, city, or a target area around your business.
It even identifies the number of active households and businesses in your chosen areas to estimate postage.
Next, you will be prompted to generate and print out the appropriate documentation and facing slips to take with your mailing to the Post Office™.
STEP 3: Create Your Mail Pieces
Once you’ve identified where your mailing is going, you can contact a local print provider to help you create your mail pieces.
STEP 4: Let The Postal Service Take It From There
Simply bring your bundles with facing slips attached and postage statement (PS Form 3587) to your local Post Office — right through the front door and to the counter.
There you can pay by cash, debit card, or check.
Download the PS Form 3587, Every Door Direct Mail – Retail. PDF
This can be a super powerful tool for local businesses.
Imagine being able to reach 5,000 local consumers and businesses in your area for only $875.
Actually it will be more because you have to print out your mailing piece, but you get the idea.
It’s very economical and targets a local market extremely well.
Hope this helps!