The other day I was perusing through Facebook (my disease) and came upon a link to a video series that Inc. Magazine had done with Barbara Corcoran.
For those of you who do not know who Barbara Corcoran is, she is a real estate mogul and business expert.
She is one of the judges on “Shark Tank” (you gotta watch that show if you’re into business) and she’s a real estate commentator for the Today Show.
Barbara took a $1,000 loan to start The Corcoran Group. She parlayed that loan into a five-billion-dollar real estate business which she sold in 2001 for $66 million!
Here’s How Barbara Became Famous
When she started her struggling little real estate company in New York, her agents were mad at her because she wasn’t advertising.
No advertising = No leads = No sales = No money to agents
She didn’t have any money to advertise, so instead, she decided to do the next best lowest cost tactic.
She took all 11 properties she had sold that year, divided it by the selling price, and wrote a little one page report about the average selling price of a Manhattan apartment and called it, “The Corcoran Report.”
She then sent that little report to every news writer at the New York Times.
Two weeks later she opened the real estate section of the New York Times and there it was.
The headline read, “New York Real Estate Prices Hit All Time Low!” and the article quoted her statistics.
She Was Shocked!
No one called. No one questioned her statistics.
She suddenly realized that she had a partner and they were called the New York Times!
So she started churning out report after report after report on just about anything statistic she could come up with.
She realized that the media not only wants a good story, but they CRAVE STATISTICS!
Statistics are what make the story credible and the media ALWAYS wants to be credible.
It was the “Corcoran Report” that made Barbara Corcoran filthy rich.
Her report vaulted her name and credibility to the top of the New York real estate scene.
Here’s The Huge Lesson For YOU!
Barbara used a marketing strategy that we call, “Education-Based Marketing” or “Content Marketing” to make her famous.
She did it through reports that she wrote and sent to the media.
Just think of what type of statistics based report you can develop that you can publish in your industry niche.
Michael Stelzner did it to launch his site, TheSocialMediaExaminer.com.
He created a “Social Media Marketing Industry Report” by passing out a simple survey.
He compiled the results and formatted it into a report.
The report was immediately downloaded by tens of thousands of marketers, vaulting his name to the top of his industry and generating thousands of optins for his email list.
That report allowed him to launch his website and now is the top social media marketing website on the internet.
Why can’t you do the same thing?
We used this same strategy with our site MarriageAdvice.com.
In fact, one day I was sitting on a Southwest Airlines site thumbing through inflight magazine and BANG, there was our stats in a full page report in the back of their magazine!
Oh, by the way, if you want to watch a video of Barbara explaining her story of rags to riches, click here. Watch the video, “How Perception Creates Reality.” (pay close attention from the 2:00 min. mark to 5:00 min.).
P.S. Take a moment and check all of our $5 special reports.