What would your life be like if you were the most requested keynote speaker in your profession?
How would your life be different if you were the highest paid and most celebrated advisor in your industry?
What if you had a waiting list of clients who were the who’s who and who were begging you to advise them?
Seems impossible, right.
You CAN become “that” person and the formula is pretty simple.
Sometimes I look back to when I was a consultant for a large consulting firm and wish that I knew then, what I know now.
If I had known the formula back then, I would have shot up to become a Partner (highest rank in the firm).
As it turns out, a few years later I went to work for myself as a consultant in the pool and spa industry and I quickly figured out the formula for success.
Within Only Six Months…
1. I had a column of my own in the industry’s major trade magazine.
2. I was being asked to speak at many of the industries biggest association conventions.
3. I had a list of the industry’s “A” players as clients who paid me handsomly for my advice.
So would you like to know the formula to rapidly become the #1 authority in your industry?
There’s three steps.
Step 1 of the Formula
The first thing you want to do is claim your position and create a home base.
By that I mean, if you want to be the #1 marketing consultant in your profession, then claim that title!
If you say you are, you are!
Then create an awesome website with content so good that no one can dispute your claim.
In today’s world, people go to the web to get their information.
When they go there, they need to find YOU…in a big way!
The more awesome content you place on your website, the more you will show up all over the web in your niche.
You should create a blog that you update frequently that includes great articles, a video podcast in which people can really get to know you, and a lot of photos that reflect your expertise.
Step 2 of the Formula
Now that you’ve claimed your position and created an impressive home that proves you are who you say you are, it’s time to move to the next step.
And the way you do that is to create information products that teach and train people in your niche how to solve it’s worst problems.
Your infoproducts can come in the form of…
1. audio programs
2. video programs
4. home study courses
If you want people coming to you with an open check book, you need to package up your knowledge and get people to consume it by sharing it, sending it and selling it to as many people as you can.
Once your prospect consumes your information, it automatically give you the authority and respect that you deserve.
Step 3 of the Formula
The next step is to create a following of raving fans.
NOTHING will persuade people to beg, plead and demand your services more than PROOF from real live business owners that sing your praises and publicly tell everyone in your industry that you really ARE the guru.
To accomplish this you need to DELIVER RESULTS!
That’s the bottom line.
You have to create results for your clients that will have them boasting about your ability to transform businesses (and lives!).
Be a FANATIC about gathering testimonials!
Not just any old testimonials, but ones that boast specific facts, figures and numbers.
Now that you have those testimonials, make sure EVERY executive and decision maker in your niche sees them.
That’s the three step formula to become the undisputed #1 authority in your profession.
Step 1. Claim your position and create a home base.
Step 2. Package your knowledge and broadcast it.
Step 3. Create a following of raving fans.
To your continued success.
P.S. Click here to check out the biggest collection of marketing expert interviews on the web.