If you are an independent professional of any type, you should be doing public speaking.
Period.
Realtors, insurance agents, consultants, financial advisers, mortgage pros, business coaches, etc…
ALL of you should be doing some form of public speaking to…
1. Increase your business network
2. Generate qualified leads
3. Gain local and industry exposure
4. Get recognized as “the” expert
All these things happen when you begin speaking in public.
Case In Point…
I wasn once introduced to an attorney in San Antonio. She opened up her practice and started from scratch.
She had ZERO clients. So she decided that her primary form of getting clients would be to do public speaking.
So she created a killer presentation that would attract her target market and then she just started to call up every networking and business organization in town to offer her speaking service.
Working diligently, she booked, on the average, two speaking engagements a week.
Within one year, she didn’t have to speak anymore because her practice was bulging at the seams to the point in which she had to hire additional staff.
How To Get More Speaking Opportunities
Today, I’m going to reveal to you two very specific methods I’ve used to get more speaking opportunities. These methods are super SIMPLE.
If you do them, you won’t have to go knocking on strangers doors begging for speaking opportunities, they will come to you.
The first tactic is to simply…
1. ASK YOUR MEETING PLANNER FOR REFERRALS!
Every speaking engagement you have, there is someone who authorized you to speak or who planned the meeting. Chances are high, that person knows other people like him or her who book speakers.
So the first thing you want to do is get a testimonial from them and then ask them if they will refer you on to someone else.
But you need to be specific when you ask.
For instance, when I was coaching and consulting in the pool and spa industry I would ask the meeting planners a 2-part question.
Part 1 – “Do you personally know any of the meeting planners for the other pool and spa conferences in the U.S.?”
Part 2 – “Would you do me a favor and introduce me to a few that you think would benefit from the presentation that I just gave today?”
I would ALWAYS get two to three referrals from this conversation.
And those referrals led me to even more referrals from the new meeting planners that I met.
The second tactic is to…
2. ASK THE AUDIENCE FOR REFERRALS
You’d be amazed at who is sitting in your audience.
At any one time you could have company chief executives, chief marketing officers, executives from vendor organizations, other meeting planners etc.
In fact, some of my best speaking gigs came from people who saw me speak and contacted me afterwards to come and speak at their organization. To pull this off, you first need to get everyone’s contact information.
So I ALWAYS gave a handout bribing people with a special report or ebook in exchange for their contact information.
I also put a little check box on the form that asked the attendee if they might be interested in exploring the possibility of having me speak to their organization. I immediately followed up with people who checked that box and also contacted the rest of the people offering my presentation to their group.
I would usually get 2 to 3 speaking opportunities from each crowd that I spoke to.
It was amazingly simple to do.
How would you like to swiftly tap into the mega lucrative college public speaking market and easily generate a 6-figure income speaking on virtually any topic of your choice. We just did an exciting interview with public speaking guru, James Malincheck that you really need to listen to.
About David Frey
David Frey is the Founder, MarketingBlogger.com. He is also the author of the best selling book, "The Small Business Marketing Bible" and many other marketing courses. To find out more about this author, visit www.WhoIsDavidFrey.com.
