Around 2003 I came out with a course called, “The Coaches and Consultants Marketing Bootcamp.”
The moment it hit the streets, it sold like WILDFIRE! I mean, I was selling over 1,000 courses a month! Serious! It was scortching hot. It even amazed me how well it sold.
I was a bit surprised that I could sell a $300 product, to someone that didn’t know me from Adam, on their first website visit. Looking back, I now know EXACTLY why they bought the course like crazy.
It was the copy! But what was so special about the copy that I wrote that would result in a landslide of sales.
Want to know?
Here’s the SECRET…
It was simple.
I provided UNDENIABLE PROOF!
The most powerful secret in all advertising and copywriting is to provide undeniable proof.
When you give people undeniable proof, you overcome the #2 obstacle in marketing, and that is overcoming people’s distrust and skepticism.
(The #1 marketing obstacle is getting people’s attention.)
You see, if people (who you don’t know) are watching your video salesletter or reading your marketing material they simply don’t believe you. People are naturally skeptical.
I am too.
So what I did in my bootcamp salesletter that made it take off like a rocket, was I provided…
8 Elements of PROOF.
Each of these 8 elements of proof added on each other to build people’s trust and confidence that I knew how to help them.
And the cool thing is that each of these elements of proof were presented in different ways.
- screen shots
- streaming flash video
- links to pdf documents
- links to webpages of testimonials
I used all kinds of different ways to prove to people that I was the “real deal” and that I knew what I was talking about.
THAT’S why this product sold like hotcakes on fire.
Because I proved without a shadow of a doubt that I did what I said I did, and that I could help my clients get the same results.
Want to See the Salesletter?
Just go to…
Scroll down to the middle of the salesletter and you’ll see all my 8 elements of proof. By the way, that course and what I teach in it, is still as valid today as it was back in 2003.
So in your next salesletter or sales video, think about how you can provide undeniable proof of your claims. Use all types of mediums to give proof.
Use videos, photos, screenshots, audios, charts, graphs, pdfs, etc…
If you want to learn more advanced copywriting tips to create high converting copy, you’ll love this interview we did with copywriting pro, Michel Fortin.