Back in 2003, I started a coaching and consulting business in the pool and spa industry. Within just a few months, I had multiple clients and speaking requests in that industry.
I was also generating a significant income selling information products to that industry.
And it was all due to ONE TOOL that I used.
Robert Middleton of ActionPlan.com has also been a very successful coach and consultant to independent professionals and the majority of his success is due
to ONE TOOL.
Doren Aldana of MortgageMarketingCoach.com is a very successful business coach to mortgage broers and it’s all due to ONE TOOL.
Milana Leshinsky of CoachingMillions.com is an ultra succesful coach to the coaching industry and generates a significant amount of passive income selling information products due to ONE TOOL.
Kirt Christensen of OptionsScience.com is a millionaire trainer and coach to the stock and
options trading industry and his success has come from this ONE TOOL.
Marlon Sanders of MarlonSanders.com is a legendary coach to the internet marketing industry and he’ll quickly attribute his success to this ONE TOOL.
Todd Bates of MasterYourMarketing.com is an extraordinarily successful coach to realtors. His key to success has come from this ONE TOOL.
Howard Partridge of HowardPartridge.com is one of the most respected and successful business coaches in the carpet cleaning industry and much of his success comes from this ONE TOOL.
Dr. Chris Bowman of DentalkInsiders.com is one of the top coaches to Dentists across the world. He’ll be the first to attribute his success in penetrating the dental market to this ONE TOOL.
Jim Labadie has been a marketing guru to the fitness industry for many years and yes, his success is due to this ONE TOOL.
By now you’re probably saying…
OKAY ALREADY DAVID, WHAT IS THE DARN TOOL!!!!
Well, I can tell you with confidence that just about every successful coach and consultant I know owes their success to this ONE TOOL.
It’s a tool that EVERY service professional AND small business owner should be using It’s a super simple tool to implement and it’s ultra cost effective.
You can implement this tool in just a few minutes…really.
And once you have this tool, people will come to you wanting you to use it to help them. This tool with give you more power, exposure, and credibility than any other tool I know of.
In fact, when I think of this tool, I think of Thor’s hammer. It was the hammer that gave Thor all his power. It’s the same for this tool.
Alright, Alright, Here’s the Tool…
he tool is….drum roll please….
A NEWSLETTER!
Yes, the almighty newsletter.
You’re reading my newsletter right now. And if you’ve ever bought anything from me, it’s probably because you are a reader of my newsletter.
I started the Marketing Best Practices newsletter in the year 2000. It quickly grew and is now sent out to over 70,000 small business professionals around the world.
My newsletter…
- Give me credibility and breeds trust
- Keeps me on the top of your mind
- Allows me to showcase my expertise
- Gives me a vehicle for offering my products
A newsletter can be started by simply…
- signing up for an email autoresponder service
- inputting the email addresses of people you know and . . .
- sending out periodic emails that contain valuable information and appropriate offers.
I still use the trusty old text email (rather than graphical html email) because they have higher deliverability, are easier to create, and can better focus my reader’s attention.
You can use email services like icontact, aweber, or shoppingcartlink.com.
If you’re an independent professional, you DEFINITELY should be sendig out a newsletter. Your newsletter will be the most important tool you own.
Go start your newsletter TODAY, if you haven’t already. It will become your #1 marketing tool.
About David Frey
David Frey is the Founder, MarketingBlogger.com. He is also the author of the best selling book, "The Small Business Marketing Bible" and many other marketing courses. To find out more about this author, visit www.WhoIsDavidFrey.com.
You are right, David. I would agree with you saying that a newsletter is an awesome tool to market something. I am not a marketer but as a wide reader, I used to go through newsletters everyday and experienced buying some stuffs which I have seen from them.