I’m writing this while sitting in a hotel in Albany, NY. It’s a beautiful little town. Last night we went down to Washington Park and watched my son play a pick up game of soccer.
Today we’re off to Palmyra, NY.
My Embarrassing Confession…
When I first started out in marketing I needed to make some quick money.
At the time, there was a rash of mold infestations here in Texas and mold remediators
were having a heyday. I knew they were hungry for good, solid leads.
And about the same time I came across a way to generate leads using telephone autodialing.
So I bought an autodialing system, installed it in my home and started generating leads for mold remediators. Yes, I admit it. I was one of those pesky, annoying autodialing demons.
It Worked So Well That I…
…moved into generating leads for the mortgage industry.
At the height of my lead generating business, I was autodialing 12,000 people in
the city of Houston every day out of my little home office. You should have seen all the telephone lines coming out of my wall.
It was crazy!
From all those calls, I would generate about 5 good, solid leads a day (which actually made me a lot of money).
My Eurika Moment!
I wasn’t happy with only 5 leads a day so I started testing new scripts. I thought to myself, what’s the first thing that I do when I hear an autodialed message?
I HANG UP!
So I added 4 words to the front of my script and KABOOM!
My leads QUINTUPLED…
…to an average of 20 leads a day with the same amount of dials.
Wanna know what those 4 words were?
They were simple.
“Please don’t hang up”
That’s it. I added, “Please don’t hang up” at the beginning of my script and my leads quintupled!
What I Learned…
…from this experience is that when you’re writing copy, you MUST, MUST, MUST put yourself into the mind of your target prospect and enter the conversation that’s going on in
That’s when you can start to write very powerful copy. Just a few different words could dramatically change your results.
If you’d like to learn more about how to write killer copy, you might like this interview we did with master copywriter, Ray Edwards.