You probably already know the benefits of outsourcing. I’ve talked about it. Other gurus have talked about it. It’s one of the keys to internet marketing success. For a long time, outsourcing to India was all the rage. But that has all changed.
Today, the new big thing is to outsource your work to people in the Philippines.
Why the Philippines?
There’s many reasons.
1. They speak great English
2. They are smart and skilled
3. They think like Americans
(And Aussies, and British)
4. They are very inexpensive
5. They are trustworthy
What Do You Outsource?
You want to start out by outsourcing mundane, repetitive tasks that are important.
For most of you it might be traffic generation activities like…
1. Blog commenting
2. Article marketing
3. Directory submissions
or higher level stuff like…
4. Customer service
5. Building websites
6. Calling new customers
Where Do You Start?
STEP 1
The first thing you should do is create and document your processes. You might even want to video record the process to train your staff.
STEP 2
Once you have your processes in place and you have training for each process, it’s time
to find your workers.
I don’t have time to go into detail about this, but you can find great Philippine workers by…
1. Hiring through vWorker, Elance or Odesk.
2. Sift through resumes on Philippine job sites.
3. Ask current Filipinos for referrals.
Interview each qualified candidate and have them do little projects so you can see their work.
STEP 3
Be patient while your workers are learning their jobs. You can afford to be patient because of their low pay.
Take It To the Next Level
If you’re successful in your outsourcing and it’s making you money, you might want to consider starting your own office in the Philippines.
Yup!
You can start your own office there. My good friend Joel Peterson did just that.
He’s got an internet camera in the office so he can see what’s going on every second of the day. He uses Vonage as a phone service and Odesk to monitor his employees desktops.
I’m considering opening my own office in the Philippines.
In fact, if you want to hear first hand how Joel Peterson started his own outsourcing office in the Philippines and how he runs it today, listen to this fascinating interview.
About David Frey
David Frey is the Founder, MarketingBlogger.com. He is also the author of the best selling book, "The Small Business Marketing Bible" and many other marketing courses. To find out more about this author, visit www.WhoIsDavidFrey.com.
