All the internet marketing gurus will tell you that “TRAFFIC IS KING!”
It’s hard to step into any internet marketing circles where you don’t see someone selling a course about how to get web traffic.
Traffic!
Traffic!
Traffic!
That’s all you hear about. It seems like there is no end to the insatiable demand to know how to get more website traffic. I’m here to debunk that myth right now!
I will firmly and resolutely tell you that TRAFFIC IS NOT, I REPEAT, NOT, KING!
Now Don’t Get Me Wrong…
Traffic is extremely important. In fact, it’s the lifeblood of your online business.
BUT…
Any one of you could go out and get all the traffic you can handle TODAY if you wanted to.
There is no end to the amount of high quality, super targeted traffic that you can get TODAY.
If you were to just attend one ad:tech conference, you would know that there are billions of online visitors just waiting to visit your website, and you can get them with a simple signature.
By the way, ad:tech is the conference where all the huge web traffic deals are made.
So if web traffic is not the king…
What Is The King of the Internet?
Okay, let me tell you.
But it’s not what you think so just hear me out (because I’m right about this).
The king of the internet is…
A HIGH CONVERTING SALES FUNNEL!
That’s right. If you have a high converting sales funnel, traffic will coming running to your door!
If you have a sales funnel that converts, all you need to do is open it up to affiliates and they will coming running to put traffic down your funnel.
Think about this for a moment…
With a high converting sales funnel that has either a continuity program or larger back end products that you offer, your lifetime value of a customer will be high enough that you’ll be able to go out and buy all the targeted traffic you want.
So, you’re probably asking…
What Is a Sales Funnel?
A sales funnel is simply a series of targeted offers.
For instance, imagine you were very interested in marketing and you saw an advertisement online for a marketing ebook. That would be the front end of a sales funnel.
So the sales funnel might look something like this…
Offer #1 – a free marketing ebook.
Offer #2 – a $19 mp3 marketing audio program
Offer #3 – a $97 series of marketing mp3′s.
Offer #4 – a $697 offer for a marketing home study cours
Offer #5 – an offer to become a member of a membership website that costs $20 a month.
Here’s the kicker…
Now imagine if a person who is interested in marketing went through this sales funnel and purchased an average of $197 in products.
How much would you be willing to pay for a lead?
Right! $197 (assuming you had no costs)
The good news is that the average cost per lead in this market is around $10 or so. Now how much traffic can you buy if your cost per lead is $10, but you’re average sales per lead is $197?
The answer -> A LOT of traffic!
But it all comes down to one simple thing, having a high converting sales funnel.
Do you have a sales funnel?
EVERY business should have a sales funnel.
Every business should have some type of front end offer and some type of ongoing communication method. If you don’t, you should start one right now. I don’t care if you’re in network marketing, an insurance agent, or you sell shoes.
You should be frequently communicating with the people that know you and making offers to them.
When you make offers to people for products and services that you know will help them, you are helping them to improve their lives.
If you’ve got your sales funnel in place and are ready to drive traffic, check out web traffic expert Josh Writer’s interview with us. He shares 9 powerful and free tactics that will generate tons of traffic.
About David Frey
David Frey is the Founder, MarketingBlogger.com. He is also the author of the best selling book, "The Small Business Marketing Bible" and many other marketing courses. To find out more about this author, visit www.WhoIsDavidFrey.com.
