Want to double the amount of leads your getting with the same amount of traffic?
It’s simple to do using this little tactic. I’ve been using this tactic for some time now and it has dramatically increased the amount of leads that I generate without having to increase my website traffic.
But before I tell you what this tactic is, let me share with you a brief story.
The Book
A few weeks ago I had a friend tell me about a book.
When I read the title of the book, I had no desire to read it. But my friend insisted that I not only read it, but implement a few of the strategies in the book.
On his recommendation, I bought the book and it turned out to be good and it DID have several strategies that I could use. I was happy he recommended to me.
So I went from not really caring for this particular book, to reading it with interest. The reason for this was because my friend “framed” the book in a way that captured my interest.
And THAT’S what I want to talk to you about today.
FRAMING
“Framing” can dramatically increase the amount of leads you generate in any lead generation campaign.
In fact, I would not think of implementing a lead generation program without using some form of framing. Framing is when you send people to something (a video, an audio, a letter) that PRE-SELLS the next step.
So before I send someone to an optin page, I’ll always send them to a short video that pre-sells the optin page.
How To Write a Framing Video Script
When you write a framing script, you need to put yourself in the clothes of the visitor.
So for example, if I’m talking to someone who just came from my Marketing Best Practices newsletter, I’ll talk about business stuff.
If I’m talking to people who are coming from my GivingPraise.com newsletter, I’ll talk about Christian stuff. You must ALWAYS talk directly to your audience using THEIR language and terminology.
You also want to give reasons why the viewer should take the next message they are going to hear very seriously and act on it. You also should sell the call to action to click the link to move to the next step.
Real Life Examples
Here’s three excellent examples of what I’m talking about.
WATCH ALL THREE and note the differences in each of them.
Framing page # 1: This is for people coming from my MarketingBestPractices.com newsletter.
http://www.MyUltimateHomeBusiness.com
Framing page # 2: This is for people coming from my GivingPraise.com newsletter.
http://www.GivingPraise.com/AwesomeProduct
Framing page # 3: This is for people coming from my AppreciateLife.com newsletter.
http://www.MyUnusualHomeBusiness.com
All three of these examples are brief videos that pre-sell the next step.
So when people actually go to the “next step” they are predisposed to act on the call to action on that page.
I’m telling you right now that using FRAMING can double, triple or quadruple the amount of leads and sales you generate, from the same amount of traffic that you’re currently getting.
Want to discover how to double or triple your leads with less effort? If so, listen to this interview we did with consulting expert, Elsom Eldridge. Elsom is an expert at positioning yourself as “THE” recognized expert in your industry niche.
About David Frey
David Frey is the Founder, MarketingBlogger.com. He is also the author of the best selling book, "The Small Business Marketing Bible" and many other marketing courses. To find out more about this author, visit www.WhoIsDavidFrey.com.
